FAST FASHION

What is it?

Fast fashion describes cheaply produced and priced garments produced rapidly by mass-market retailers in response to the latest trends.


The Impact

Fast fashion has caused the fashion industry to become the second largest polluter in the world.


Big solutions

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Donate clothes when you’re done with them rather than throwing them away

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Buy clothes used, there are many thrift stores and second hand stores!

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Avoid synthetic fabrics such as nylon, polyester, and rayon

Water Pollution

Chemicals in a river

The Issue

Untreated toxic wastewaters from textile factories are often dumped directly into rivers. Wastewater contains toxic substances such as lead, mercury, and arsenic which are extremely harmful to aquatic life and the health of people living by river banks. As this contamination reaches the sea it spreads around the globe.

Solution

Choose clothes that are made in countries with stricter environmental regulations for factories such as EU, Canada, and the US. Choose organic and natural fibers that do not require chemicals to be produced

Fish swimming through tire covered in chemicals

Water Consumption

The Issue

1.5 trillion liters of water are used by the fashion industry each year while 750 million people in the world do not have access to drinking water. Adults need approximately 1,350 liters of water per year, so the water used in by the fashion industry would be enough for 1.11 billion people.

a field of dead crops due to a drought

Solution

Choose fibers with low water consumption such as linen or recycled fibers.

Microfibers in the Oceans

fish swimming through trash

The Issue

Fast fashion often uses synthetic fibers such as polyester or nylon which are made from petroleum and can take up to 600 years to biodegrade. Each time a synthetic garment is washed around 1,900 indidual microfibers are released into the water whihc make their way to the oceans. Small aquatic organisms ingest those microfibers, they’re then eaten by bigger and bigger fish which introduces plastic into our food chain.

Solution

Choose natural or semi-synthetic fibers such as organic cotton or pineapple fiber.

 animals and wildlife surrounded by garbage

Waste Accumulation

The Issue

Globally, about 80 billion new pieces of clothing are consumed each year, 400% more than 2 decades ago. On average, a family in the western world throws away 30 kg of clothing every year. 15% is recycled or donated and the rest of it is incinerated or goes to the landfill. 5.2% of the waste in our landfills are textiles.

pile of clothes in the landfill

Solution

Buy less clothing, buy better quality clothing, mend clothes, and donate clothes you don't wear anymore!

Chemicals

farmer spraying crops with chemicals

The Issue

Chemicals are a key component in clothes and are used during fiber production, dyeing, bleaching, and wet processing of garments. Chemicals used in cotton farming are causing disease and premature death among cotton farmers, freshwater and ocean water pollution, and soil degradation.

Solution

Choose organic fibers and sustainable brands. Wash new clothes before you wear them for the first time. Look for garments with certification label controlling chemical content such as OEKO-TEX®, GOTS, or BLUESIGN®.

farmer spraying plants with chemicals

Greenhouse Gas Emissions

The Issue

The apparel industry produces 10% of global carbon emissions. The global fashion industry generates lots of greenhouse gases because of energy used during the production, manufacturing, and transportation of millions of garments that are purchased each year. Synthetic fibers which are used in the majority of our clothes are made from fossil fuel. Most clothes are produced in China, India, or Bangladesh which are countries mostly powered by coal which is the dirtiest type of energy in terms of carbon emissions.

photo of an oi pump

Solution

Choose natural fibers such as organic cotton or linen. Buy less clothes, buy clothes with better quality, repurpose clothes and donate clothes. Buy clothes made in countries powered by more renewable energy.

Soil Degredation

broken up soil due to drought

The Issue

Healthy soil is necessary for food production and it absorbs CO2. Global degradation of soil presents a major threat to global security as well as contributing to global warming. The fashion industry causes soil degradation in many ways-overgrazing of pastures of cashmer goats and sheep raised for wool, the massive use of chemicals for growing cotton, and deforestation caused by wood-based fibers like rayon.

Solution

Choose fibers friendly to the soil.

dry soil due to drought

Rainforest Deforestation

The Issue

Thousands of hectares of endangered and ancient forests are cut down each year to be replaced by tree plantations for wood-based fabrics like rayon, viscose, and modal. This deforestation threatens the ecosystem and indigenous communities.

trees cut down in large amounts for commercial business

Solution

Choose Lyocell/Tencel® instead of rayon, modal or viscose.